Pure Radiance Cleanser

Massage onto wet skin in a circular motion to cleanse skin and remove makeup. Rinse thoroughly and follow with the Pure Radiance Bio-Active Mist.

What is the Pure Radiance Cleanser and what does it do?
It is a revitalizing facial cleanser from the Platinum Collection formulated with Lactic Acid and Aloette's proprietary Lumitone Complex to gently remove impurities, soothe skin, and promote a brighter, more radiant-looking complexion.
How does Lactic Acid benefit the skin in a cleanser?
Lactic Acid is an alpha hydroxy acid (AHA) that provides mild exfoliation at the rinse-off stage, helping to dissolve dead skin cells and improve skin texture without the harshness of physical scrubs.
What is the Lumitone Complex?
Lumitone is Aloette's proprietary brightening complex, featured across multiple Platinum products. It works to help even out skin tone and promote a more luminous appearance over time.
Is this cleanser suitable for mature skin?
Yes. As part of the Platinum anti-aging line — Aloette's highest-potency collection — Pure Radiance is specifically designed for mature skin or those experiencing early signs of aging who want a cleanser that does more than just cleanse.
Can it remove makeup?
It is effective for removing light to moderate daily makeup and impurities. For heavy or waterproof makeup, consider a dedicated makeup remover or cleansing oil as a first step before using Pure Radiance.
How often should I use it?
Pure Radiance is formulated for morning and evening use. Consistent twice-daily cleansing with this product helps prep skin to better absorb the active ingredients in subsequent Platinum serums and moisturizers.
Will the Lactic Acid make my skin more sensitive to the sun?
AHAs can mildly increase sun sensitivity, so applying a broad-spectrum SPF moisturizer in the morning after cleansing is strongly recommended — particularly when using Platinum-strength actives.
What skin types can use this cleanser?
It is designed for all skin types. Its soothing and hydrating properties make it appropriate for normal, dry, combination, and mature skin. Those with very sensitive or reactive skin should patch-test first.
Does it lather?
Yes. Pure Radiance lathers up to awaken the skin and provide a revitalizing cleansing experience, while still being gentle enough for daily use.
Can I use it with other Platinum products?
Absolutely — it is designed as the first step in the Platinum regimen. Follow with Pure Radiance Bioactive Mist toner, then your Platinum serums, and finish with a Platinum moisturizer or SPF for maximum age-defying benefit.