Beauty

Simplify your beauty routine with Ultra Finish Foundation, Aloette's multitasking powder foundation that works as a foundation, concealer, and finishing powder—all in one compact. Formulated with micronized mineral pigments, this lightweight formula delivers smooth, buildable coverage that blends seamlessly into skin for a naturally flawless finish without looking heavy or cakey. 

Whether you're looking to blur imperfections, even skin tone, or reduce shine, Ultra Finish Foundation provides customizable coverage that feels comfortable and looks fresh throughout the day. Its long-wearing formula helps minimize the need for touch-ups, making it the perfect choice for busy mornings, travel, and everyday wear. 

Play up your pout with long-lasting color that helps define the look of lips. Aloette’s Lip Color Lipsticks are loaded with nourishing ingredients—like Aloe Vera, Shea butter, Jojoba Oil, and more—to help promote an overall appearance of fuller and smoother lips. With a stunning array of semi-matte shades, Lip Color Lipsticks are the perfect beauty touch for any skin tone and every occasion.

Create your signature eye look with Custom Eyesilks, Aloette's collection of silky powder eyeshadows available in a stunning range of matte and shimmer finishes. Designed to complement every skin tone and occasion, these highly blendable eyeshadows deliver buildable color that lasts from morning meetings to evening events. Whether you prefer soft, natural neutrals or bold, statement-making shades, Custom Eyesilks make it easy to create endless eye makeup looks. 

Each finely milled powder glides effortlessly across the eyelids for smooth, even application with minimal fallout. The long-lasting, crease-resistant formula layers beautifully, allowing you to blend, define, and add dimension with ease. Enriched with Aloe Vera, Jojoba Seed Oil, Vitamin E, and Safflower Seed Oil, these eyeshadows help keep delicate eyelid skin feeling soft and comfortable while delivering vibrant, customizable color. Build your collection with your favorite shades and create looks that are uniquely your own.  

*Eyesilks are sold individually without compact. 

PÜR Minerals 4-in-1 Sculpting Concealer is a vegan, cruelty-free concealer that combines buildable medium-to-full coverage with skincare-focused ingredients. The lightweight, creamy liquid concealer is formulated to deliver a natural, second-skin finish that feels comfortable and crease-free while it covers, brightens, plumps, and corrects. 

Formulated with Ceretin Complex, a blend of retinol and ceramides, helps smooth and refine the look of skin texture and fine lines. Sodium Hyaluronate helps lock in moisture for plumper-looking skin. A superfood blend with Turmeric and Elderberry supports brightening and environmental defense, while an Energy Complex featuring Green Tea, Ginseng, and Vitamin B helps promote a more radiant appearance. Caffeine is included to help revitalize the look of tired skin, especially in the undereye area, and Shea Butter Extract contributes additional conditioning benefits. 

In an independent two-week user trial with 45 participants, 97.8% said 4-in-1 Sculpting Concealer brightened and concealed discoloration, while 9 out of 10 agreed it color corrected, reduced the appearance of dark circles and redness, provided coverage, and looked natural on the skin. 

NET WT. 0.13 oz / 3.76 g 

Ideal For: 

Ideal for all skin types, especially those looking for buildable medium-to-full coverage concealer that brightens and conceals dark circles, redness, and discoloration while smoothing the look of fine lines, plumping with hydration, and delivering a natural, crease-free second-skin finish. 

PÜR Minerals Big Look Extreme Mascara with Argan Oil lifts, lengthens, and volumizes lashes while delivering silky, rich pigment for a wispy, false-lash effect. The lightweight, buildable formula coats lashes evenly, creating fuller-looking lashes without clumping, flaking, or smudging. 

Powered by Argan Oil, rich in omega-3 fatty acids and antioxidants, the formula helps condition lashes and support overall lash health. Vitamin E helps moisturize and improve lash flexibility, while Nylon-12 fibers help attract to each lash to enhance length and volume. 

The rounded, clump-resistant brush evenly coats lashes, including hard-to-reach inner and outer corner lashes — for smooth, defined, lifted results. The nourishing formula builds easily, allowing you to layer from soft, everyday definition to bold, dramatic volume without stiffness or heaviness. 

Ideal For:  

Ideal for all lash types, especially those looking for buildable volume and length with conditioning benefits, a wispy false-lash effect, and a lightweight formula that layers easily without clumping or flaking. 

Create a healthy-looking glow with Aloette Cheek Color, a versatile collection of silky powder blushes, bronzers, and highlighters that blend effortlessly for seamless, natural-looking color. Available in flattering shades—from soft pinks and warm bronzes to luminous highlighters—each formula is enriched with skin-loving vitamins to help skin look fresh while delivering smooth, long-lasting wear. 

The finely milled powder applies evenly without looking patchy or chalky, allowing you to customize your look from a subtle flush to more defined color and dimension. Whether you're adding warmth with Natural Bronze, creating a rosy glow with Rose Petal or Moscato, or highlighting your favorite features with Diamond Highlighter, Cheek Color provides buildable pigmentation that enhances every makeup look. 

Shape, define, and perfect your brows with Full-Time Brow Fine Tip Eyebrow Pencil, a precision brow pencil designed to create natural-looking fullness with ease. The fine-tip applicator allows for hair-like strokes that seamlessly fill sparse areas while enhancing your natural brow shape. Infused with conditioning ingredients like Shea Butter and Vitamin E, this creamy formula glides on smoothly for buildable color and comfortable wear. 

The built-in spoolie brush helps groom and blend brows for a soft, polished finish, making it easy to achieve effortlessly defined brows that last all day. Whether you prefer a natural enhancement or a more sculpted look, Full-Time Brow delivers controlled application and long-lasting definition. 

Channel your inner bronzed beach babe with an instant pick-me-up that will have you looking fresh-faced and glowing. Our cult-classic Mineral Glow gives you that healthy-looking, just-back-from-the-beach radiance all year long without damaging skin. The luminous, universally-flattering skin-perfecting powder adds a golden, sun-kissed sheen to the skin for an enviably warm glow that’s long-lasting and never orange or glittery. The dual-use vegan formula is buildable and can easily double as an everyday contour. Infused with powerful antioxidants and good-for-your-skin ingredients, like our skin-perfecting Ceretin Complex and skin-nourishing Energy Complex, Mineral Glow keeps skin looking healthy and radiant with or without makeup. Compact and easy to use, it's the perfect finishing powder to add warmth and dimension for all skin tones.

Better Angles Smoothing Aloe Vera Concealer is your multitasking complexion essential for concealing, brightening, and sculpting with a naturally flawless finish. This creamy, buildable concealer blends seamlessly to help disguise dark circles, blemishes, redness, and uneven skin tone while delivering lasting hydration. Infused with nourishing aloe vera, squalane, grape seed oil, jojoba seed oil, and shea butter, the formula helps moisturize and comfort skin while supporting a healthier-looking complexion over time. Lightweight yet highly pigmented, Better Angles layers beautifully under or over foundation without settling into fine lines, making it perfect for everyday wear and all skin types.

Create the perfect canvas for flawless makeup with Flawless HP Primer, Aloette's lightweight color-correcting face primer. Designed with a soft yellow tint, this illuminating primer helps neutralize the appearance of age spots, redness, and uneven skin tone while creating a smooth base for long-lasting makeup application. 

Its light-diffusing formula helps blur the appearance of pores and imperfections while leaving skin looking brighter, healthier, and more radiant. Infused with grapefruit, mandarin, tangerine, and peppermint oils, Flawless HP Primer refreshes skin with a lightweight feel that never feels heavy or greasy. 

Wear it alone for a naturally luminous complexion or under your favorite Aloette foundation to improve makeup application and help your look stay fresh throughout the day. Suitable for all skin types, Flawless HP Primer simplifies your routine by combining color correction, smoothing, and radiance in one effortless step. 

Create luscious-looking lips with the Aloette Liquid Lip Shine. Available in seven tinted lip shades, this high shine lip gloss glides across your pout for a stunning wash of sheer glossy color. Enhanced with a plumping peptide and conditioning Vitamin E, Liquid Lip Shine helps deeply hydrate while adding a glass-like finish and dewy moisture to your lip routine. Wear Liquid Lip Shine alone for a daytime flush of color or use it to top off your favorite lipstick for added dimension.

Perfect your look with Translucent Veil Setting Powder, a lightweight finishing powder that helps set makeup while creating a naturally smooth, soft-focus finish. This finely milled translucent formula minimizes the appearance of pores, softens the look of fine lines, and helps reduce excess shine without leaving skin looking dry or cakey. 

Infused with Aloe Vera, Green Tea, Vitamin E, and Jojoba Oil, it provides antioxidant support while helping skin feel comfortable throughout the day. The universal translucent shade blends seamlessly into most skin tones, making it ideal for setting foundation, touching up makeup, or wearing alone for a naturally perfected complexion. Whether you're looking to extend makeup wear or achieve a flawless matte finish, Translucent Veil delivers a polished look with every application.