PÜR

PÜR Minerals Big Look Extreme Mascara with Argan Oil lifts, lengthens, and volumizes lashes while delivering silky, rich pigment for a wispy, false-lash effect. The lightweight, buildable formula coats lashes evenly, creating fuller-looking lashes without clumping, flaking, or smudging. 

Powered by Argan Oil, rich in omega-3 fatty acids and antioxidants, the formula helps condition lashes and support overall lash health. Vitamin E helps moisturize and improve lash flexibility, while Nylon-12 fibers help attract to each lash to enhance length and volume. 

The rounded, clump-resistant brush evenly coats lashes, including hard-to-reach inner and outer corner lashes — for smooth, defined, lifted results. The nourishing formula builds easily, allowing you to layer from soft, everyday definition to bold, dramatic volume without stiffness or heaviness. 

Ideal For:  

Ideal for all lash types, especially those looking for buildable volume and length with conditioning benefits, a wispy false-lash effect, and a lightweight formula that layers easily without clumping or flaking. 

Meet Modern Minerals, a mineral eyeshadow palette made for creating effortless eye looks. Featuring six versatile matte, shimmer, and metallic shades, this high-performance formula delivers silky application, rich color payoff, and effortless blendability for everyday looks, soft neutrals, or elevated glam. Each shade is air-whipped, then pressed to perfection through an advanced double-milling process to create a buttery-soft texture with smooth, even pigment dispersion. The result is seamless application with true-to-pan color payoff that blends beautifully and builds from subtle definition to bold, statement-making looks. Whether you’re creating an everyday eye look or adding dimension with shimmer and metallic finishes, Modern Minerals delivers professional-looking results with ease. This versatile palette brings artistry-level performance to every routine while simplifying beauty without compromising results.

PÜR Minerals 4-in-1 Sculpting Concealer is a vegan, cruelty-free concealer that combines buildable medium-to-full coverage with skincare-focused ingredients. The lightweight, creamy liquid concealer is formulated to deliver a natural, second-skin finish that feels comfortable and crease-free while it covers, brightens, plumps, and corrects. 

Formulated with Ceretin Complex, a blend of retinol and ceramides, helps smooth and refine the look of skin texture and fine lines. Sodium Hyaluronate helps lock in moisture for plumper-looking skin. A superfood blend with Turmeric and Elderberry supports brightening and environmental defense, while an Energy Complex featuring Green Tea, Ginseng, and Vitamin B helps promote a more radiant appearance. Caffeine is included to help revitalize the look of tired skin, especially in the undereye area, and Shea Butter Extract contributes additional conditioning benefits. 

In an independent two-week user trial with 45 participants, 97.8% said 4-in-1 Sculpting Concealer brightened and concealed discoloration, while 9 out of 10 agreed it color corrected, reduced the appearance of dark circles and redness, provided coverage, and looked natural on the skin. 

NET WT. 0.13 oz / 3.76 g 

Ideal For: 

Ideal for all skin types, especially those looking for buildable medium-to-full coverage concealer that brightens and conceals dark circles, redness, and discoloration while smoothing the look of fine lines, plumping with hydration, and delivering a natural, crease-free second-skin finish. 

Your Selfie-Ready Essential – redefine complexion perfection with this clean, skincare-infused foundation and concealer in one. Featuring an innovative dual-applicator—pump for all-over coverage and doe foot for targeted concealing—Love Your Selfie makes achieving your perfect look effortless. Infused with Ceretin Complex, Lingonberry Extract, and an Energy Complex of ginseng, green tea, and vitamin B, this longwear formula helps smooth, protect, and revitalize while instantly masking blemishes and imperfections.

Channel your inner bronzed beach babe with an instant pick-me-up that will have you looking fresh-faced and glowing. Our cult-classic Mineral Glow gives you that healthy-looking, just-back-from-the-beach radiance all year long without damaging skin. The luminous, universally-flattering skin-perfecting powder adds a golden, sun-kissed sheen to the skin for an enviably warm glow that’s long-lasting and never orange or glittery. The dual-use vegan formula is buildable and can easily double as an everyday contour. Infused with powerful antioxidants and good-for-your-skin ingredients, like our skin-perfecting Ceretin Complex and skin-nourishing Energy Complex, Mineral Glow keeps skin looking healthy and radiant with or without makeup. Compact and easy to use, it's the perfect finishing powder to add warmth and dimension for all skin tones.

PUR created the perfect nourishing superfood Rejuvenating Lip Treatment to use both during the day and night. The advanced luxurious formula nourishes and moisturizes your lips, creating a softer and smoother-looking pout. The exclusive metal tip dispenses the moisture-rich formula and creates a cooling effect.

Achieve a more radiant-looking glow with this multitasking serum that helps brighten the appearance of skin. Formulated with age-defying Niacinamide, Vitamin C, hydrating Squalane and a Superfood Blend of ingredients, like Kale, Spinach, Aloe, and Lavender, these powerhouse drops help reduce the appearance of dark spots while keeping skin looking smooth, even, and moisturized

Mellow Eyes Hydrogel Rejuvenating Eye Patches are cooling, skin-loving under-eye treatments designed to visibly reduce puffiness, smooth the look of fine lines, and hydrate tired eyes in just 10–20 minutes. The flexible hydrogel texture adheres comfortably to deliver targeted ingredients while creating a soothing, spa-like experience at home. 

Powered by calming and nourishing ingredients, this soothing formula features Hemp Seed Oil to help comfort dry, stressed under-eyes, Green Tea Extract to help calm and reduce the look of puffiness, and Niacinamide to brighten and improve the appearance of uneven tone and texture. Cooling botanicals like Cucumber and Aloe help refresh and hydrate the delicate under-eye area, while Diamond Powder helps create a soft-focus, radiant finish. The cooling hydrogel patches deliver an instant boost of hydration, leaving eyes looking smoother, refreshed, and well-rested. 

Ideal for calming puffiness and hydrating dry, tired under-eyes while prepping skin for smooth, refreshed makeup application. 

Net WT: 3.17 oz / 90 g 

*Results may vary. 

Moisturize and soften the appearance of lips with this ultra-hydrating Creamy Lip Chubby! This self sharpening, jumbo Silky Pout lip pencil is formulated with Sunflower Seed Oil and Rosemary Leaf Extract to help condition and protect your delicate lips, while strutting your PÜR-fect pout with a natural flush of pigment-rich lip color.

PÜR Minerals On Point Eyeliner Pencil delivers high-pigment, soft, buildable definition in an easy-to-use gel pencil that glides on smoothly for everyday looks or more dramatic lines. The long-wearing, smudge-resistant formula offers flexible application—blend for a softer effect or define with precision for bold, high-impact results. 

The creamy, blendable formula is infused with skin-loving ingredients like Mango Seed Butter to deeply hydrate the look of skin and Olive Oil to help soothe and condition the delicate eye area, so it feels comfortable through wear. Designed for real results and everyday ease, this multitasking eyeliner delivers high-performance color with long-lasting wear that stays comfortable throughout the day. The built-in sharpener makes it simple to keep the tip precise anywhere, anytime—no extra tools needed.

It’s a practical, premium-feeling eyeliner pencil that combines high pigment payoff, smooth application, conditioning ingredients, and smudge-resistant wear for effortless definition in your daily makeup routine. 

0.4 g / 0.014 oz 

PÜR Minerals 4-in-1 Skin Tint Mineral Sunscreen Broad Spectrum SPF 50 is a 100% mineral, non-nano zinc oxide SPF 50+ serum-tint that provides broad-spectrum UV protection and sheer-to-medium, buildable coverage with a natural, skin-like finish. 
 
Formulated with 96% skincare ingredients, it combines mineral UV protection with Niacinamide to help visibly refine texture and tone, Allantoin to soothe and support skin renewal, Antioxidants to defend against environmental stressors, and PÜR’s Ceretin Complex (encapsulated retinol and ceramides) to smooth and support the skin barrier. 
 
The formula comes in leak-free, mess-free, travel-friendly packaging with no noticeable “SPF smell.” In a consumer study of 45 participants: 100% said coverage looked natural, 100% agreed the finish was balanced (not too matte or too dewy), 98% said their skin felt moisturized, and 96% said it wore comfortably all day. *In-house perception study after one use with 30 participants. Results may vary. 
 
Always clean, cruelty-free, 100% vegan, and consciously crafted, PÜR formulates without over 1,300 potentially harmful ingredients and specifically excludes mineral oil, petrolatum, parabens, gluten, and animal-derived ingredients.

Elevate your skincare routine with this invigorating, yet gentle cleanser that helps break down dirt, oil, and impurities without stripping the skin of essential moisture. Forever Clean has an antioxidant-rich formula with ingredients such as Green Tea and Aloe that help hydrate and soothe the skin. This Gentle Cleanser is also formulated with Butterfly Bush Extract which helps protect the skin from visible blue light for added protection. Forever Clean is perfect for daily use as it helps reduce the appearance of an uneven skin tone and premature aging for a renewed, healthier-looking appearance.