Privacy policy

Last Updated: June 2026

This Privacy Policy explains how Astral Brands LLC and Aloette Cosmetics, Inc. (“Aloette,” “we,” “our,” or “us”) collect, use, disclose, retain, and protect personal information when you visit https://aloette.com, purchase products, interact with advertisements, enroll in SMS or email marketing, or otherwise use our services. This Privacy Policy also explains your privacy rights under applicable U.S. state privacy laws and Canadian privacy requirements.

1. Information We Collect
We may collect the following categories of personal information:

Information You Provide Directly

  • Name
  • Billing address
  • Shipping address
  • Email address
  • Telephone number
  • Account login credentials
  • Purchase history
  • Payment information
  • Loyalty program information
  • Product preferences
  • Customer service communications
  • Reviews, testimonials, and uploaded content

Information Collected Automatically

When you use our Site, we and our service providers may automatically collect:

  • IP address
  • Device identifiers
  • Browser type
  • Operating system
  • Site activity and browsing behavior
  • Referral URLs
  • Session data
  • Geolocation information derived from IP address
  • Advertising interaction data

Cookies & Tracking Technologies

We use cookies, pixels, tags, SDKs, and similar technologies to:

  • operate the Site;
  • remember preferences;
  • analyze traffic and performance;
  • personalize content;
  • measure advertising effectiveness;
  • provide targeted advertising.

These technologies may be provided by third parties including:

  • Shopify;
  • Google Analytics;
  • Meta;
  • TikTok;
  • Pinterest;
  • Klaviyo;
  • Attentive;
  • and other analytics or advertising providers.

You may manage certain cookie preferences through your browser settings or cookie preference tools made available on the Site.

 

2. How We Use Personal Information

We may use personal information to:

  • process and fulfill orders;
  • provide customer support;
  • manage accounts;
  • administer loyalty or subscription programs;
  • communicate transactional information;
  • send marketing communications where permitted by law;
  • personalize user experiences;
  • improve products and services;
  • conduct analytics and performance measurement;
  • detect fraud or security incidents;
  • comply with legal obligations;
  • enforce our Terms.

3. Email & Marketing Communications

Users may choose to opt in to receive marketing emails, promotional messages, newsletters, product updates, and related communications.

Consent to receive marketing communications is not a condition of purchase.

We maintain records of marketing consent where required by applicable law.

You may unsubscribe at any time by:

  • clicking the unsubscribe link in marketing emails;
  • adjusting account settings;
  • or contacting us directly.

We comply with applicable email marketing laws, including the CAN-SPAM Act and Canada’s Anti-Spam Legislation (CASL).

4. SMS & Mobile Messaging

If you opt in to SMS marketing, we may send recurring promotional or transactional text messages.

Message frequency may vary.

Message and data rates may apply.

You may opt out at any time by replying STOP.

Consent to SMS marketing is not a condition of purchase.

We maintain records of SMS consent where required by law.

5. How We Share Information

We may disclose personal information to:

  • payment processors;
  • ecommerce platforms;
  • shipping and fulfillment providers;
  • customer support vendors;
  • analytics providers;
  • marketing and advertising partners;
  • fraud prevention vendors;
  • legal or regulatory authorities;
  • affiliated companies;
  • professional advisors.

Certain disclosures involving targeted advertising or analytics technologies may constitute “sharing” under California law.

We do not knowingly sell personal information for monetary compensation.

6. Data Retention

We retain personal information for as long as reasonably necessary to:

  • fulfill the purposes described in this Privacy Policy;
  • maintain business records;
  • comply with legal obligations;
  • resolve disputes;
  • enforce agreements;
  • prevent fraud and abuse.

Retention periods may vary depending on the type of information and applicable legal requirements.

7. Security

We use commercially reasonable physical, technical, and administrative safeguards designed to protect personal information.

However, no method of transmission or storage is completely secure.

8. Children’s Privacy

Our Site is not directed to children under 13 years of age.

We do not knowingly collect personal information from children under 13.

If we become aware that personal information from a child has been collected, we will take appropriate steps to delete it.

 

9. California Privacy Rights

 

California residents may have rights under the California Consumer Privacy Act (“CCPA”) as amended by the California Privacy Rights Act (“CPRA”).

Subject to verification and applicable exceptions, California residents may have the right to:

  • know the categories of personal information we collect;
  • request access to personal information;
  • request deletion of personal information;
  • request correction of inaccurate personal information;
  • request information regarding disclosures to third parties;
  • opt out of certain sharing activities;
  • limit certain uses of sensitive personal information where applicable;
  • receive equal service and pricing regardless of exercising privacy rights.

To exercise applicable rights, contact us using the information below.

Authorized agents may submit requests on behalf of California residents where permitted by law.

10. “Do Not Sell or Share” Rights

Some advertising and analytics activities may constitute “sharing” under California law.

California residents may opt out of certain targeted advertising and data-sharing activities by:

  • using cookie preference tools;
  • enabling browser-based opt-out signals where recognized;
  • or contacting us directly.

11. Canadian Residents

For Canadian users:

  • marketing communications are sent in accordance with applicable consent requirements;
  • consent may be withdrawn at any time;
  • personal information may be processed or stored outside Canada, including in the United States.

By using the Site, Canadian users acknowledge such transfers.

12. Third-Party Advertising & Analytics

We may work with third-party advertising companies and analytics providers that collect information over time and across websites or applications.

These providers may use cookies and similar technologies to deliver interest-based advertising.

You may opt out of certain targeted advertising through browser settings, industry opt-out programs, or available consent tools.

13. Your Choices

You may:

  • update account information;
  • unsubscribe from marketing emails;
  • opt out of SMS marketing;
  • disable cookies through browser settings;
  • request deletion or correction of information where permitted by law.

Certain transactional or service-related communications may still be sent even if you opt out of marketing communications.

14. Accessibility

We are committed to making our privacy practices accessible to all individuals.

If you require this Privacy Policy in an alternative format, please contact us.

15. Changes To This Privacy Policy

We may update this Privacy Policy periodically.

Changes will become effective when posted with a revised effective date.

 

16. Contact Us

If you have questions about this Privacy Policy or your privacy rights, please contact:

Astral Brands LLC / Aloette Cosmetics, Inc.

Website: https://aloette.com

Email: admin@aloette.com