What is Clean Beauty? (And 3 Reasons Why It’s a Great Idea to Make the Switch)

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At Aloette, we’ve been dedicated to providing beauty lovers with clean skincare and makeup formulas for over 40 years. We’ve pioneered the clean beauty space with our signature organic aloe vera and indulgent botanical ingredients, helping create healthier-looking complexions with visibly noticeable results. But what exactly does it mean to be clean?

Today, we’re pinpointing the basics of clean beauty at Aloette, as well as talking benefits of our age-defying collections including skin care, makeup, bath, body and more.

What is clean beauty?

Clean beauty is all about being mindful of what goes on your skin. It’s applying beauty formulas with good-for-your-skin ingredients to help condition and protect your complexion from whatever comes its way.

To be considered clean, products are generally formulated with gentle, plant-based ingredients, and are free of certain potentially toxic ingredients. The “clean” idea also extends to brand ethics, including product development standards—Aloette is proud to be 100% cruelty free!

Why You Should Consider the Switch

Here are 3 skin-loving reasons why you should consider making the switch to clean products.

  1. Gentle, plant-based ingredients

Not only is Aloette focused on leaving certain ingredients out of its formulas, we’re also very intentional about what’s put in! Powerhouse botanicals and rich antioxidants help address skin concerns and deeply moisturize the complexion for skin that appears more hydrated, awakened and bright.

  1. Makeup can be skin care, too

Clean makeup can benefit your skin two-fold. On top of helping to create the perfect makeup look for every occasion, whether everyday natural or all-out glam, the high-performance Aloette beauty collection conditions the complexion with indulgent skincare ingredients like Vitamin E, Aloe and Argan Oil.

  1. It’s easy

You don’t have to make the switch all at once. Start with the products you use the most, like cleanser, moisturizer and foundation. Then, as it comes time to restock on other steps of your skincare routine or beauty regimen, you could choose to be intentional in considering clean alternatives.

It’s easy *and* fun! Plus, it’s simpler than ever to get rewarded with special gifts, discounts and offers for choosing clean beauty with Aloette’s new loyalty program, the Clean Beauty Crew! Keep reading to learn how.

Clean Beauty Has Its Perks!

Get rewarded for loving clean beauty at Aloette! Clean Beauty Crew, the brand new Aloette loyalty program makes it super simple to stock up and save on all your favorite skincare and makeup staples at a member-exclusive discount. Plus, you’ll be able to discover exciting new arrivals all year long! For just $29 a year, Clean Beauty Crew members enjoy:

  • A Welcome Gift valued at $42.95 US | $49 CDN
  • Free Shipping on your First Order
  • A 15% Discount on All Full-Priced Products
  • Free Shipping on Orders Over $100
  • Exclusive, Members-Only Offers

Beauty lovers who join #CleanBeautyCrew in 2022 will receive a best selling, fan favorite Restorative Enzyme Peel Exfoliating Gel as their Welcome Gift! This 60-second exfoliator gently polishes away dead skin to help reveal a hydrated, healthy-looking glow (valued at $42.95 US | $49 CDN).

Join the Clean Beauty Crew to start your clean beauty journey today!

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