Beauty

Simplify your beauty routine with Ultra Finish Foundation, Aloette's multitasking powder foundation that works as a foundation, concealer, and finishing powder—all in one compact. Formulated with micronized mineral pigments, this lightweight formula delivers smooth, buildable coverage that blends seamlessly into skin for a naturally flawless finish without looking heavy or cakey. 

Whether you're looking to blur imperfections, even skin tone, or reduce shine, Ultra Finish Foundation provides customizable coverage that feels comfortable and looks fresh throughout the day. Its long-wearing formula helps minimize the need for touch-ups, making it the perfect choice for busy mornings, travel, and everyday wear. 

Create your signature eye look with Custom Eyesilks, Aloette's collection of silky powder eyeshadows available in a stunning range of matte and shimmer finishes. Designed to complement every skin tone and occasion, these highly blendable eyeshadows deliver buildable color that lasts from morning meetings to evening events. Whether you prefer soft, natural neutrals or bold, statement-making shades, Custom Eyesilks make it easy to create endless eye makeup looks. 

Each finely milled powder glides effortlessly across the eyelids for smooth, even application with minimal fallout. The long-lasting, crease-resistant formula layers beautifully, allowing you to blend, define, and add dimension with ease. Enriched with Aloe Vera, Jojoba Seed Oil, Vitamin E, and Safflower Seed Oil, these eyeshadows help keep delicate eyelid skin feeling soft and comfortable while delivering vibrant, customizable color. Build your collection with your favorite shades and create looks that are uniquely your own.  

*Eyesilks are sold individually without compact. 

PÜR Minerals Big Look Extreme Mascara with Argan Oil lifts, lengthens, and volumizes lashes while delivering silky, rich pigment for a wispy, false-lash effect. The lightweight, buildable formula coats lashes evenly, creating fuller-looking lashes without clumping, flaking, or smudging. 

Powered by Argan Oil, rich in omega-3 fatty acids and antioxidants, the formula helps condition lashes and support overall lash health. Vitamin E helps moisturize and improve lash flexibility, while Nylon-12 fibers help attract to each lash to enhance length and volume. 

The rounded, clump-resistant brush evenly coats lashes, including hard-to-reach inner and outer corner lashes — for smooth, defined, lifted results. The nourishing formula builds easily, allowing you to layer from soft, everyday definition to bold, dramatic volume without stiffness or heaviness. 

Ideal For:  

Ideal for all lash types, especially those looking for buildable volume and length with conditioning benefits, a wispy false-lash effect, and a lightweight formula that layers easily without clumping or flaking. 

Better Angles Smoothing Aloe Vera Concealer is your multitasking complexion essential for concealing, brightening, and sculpting with a naturally flawless finish. This creamy, buildable concealer blends seamlessly to help disguise dark circles, blemishes, redness, and uneven skin tone while delivering lasting hydration. Infused with nourishing aloe vera, squalane, grape seed oil, jojoba seed oil, and shea butter, the formula helps moisturize and comfort skin while supporting a healthier-looking complexion over time. Lightweight yet highly pigmented, Better Angles layers beautifully under or over foundation without settling into fine lines, making it perfect for everyday wear and all skin types.

Create a healthy-looking glow with Aloette Cheek Color, a versatile collection of silky powder blushes, bronzers, and highlighters that blend effortlessly for seamless, natural-looking color. Available in flattering shades—from soft pinks and warm bronzes to luminous highlighters—each formula is enriched with skin-loving vitamins to help skin look fresh while delivering smooth, long-lasting wear. 

The finely milled powder applies evenly without looking patchy or chalky, allowing you to customize your look from a subtle flush to more defined color and dimension. Whether you're adding warmth with Natural Bronze, creating a rosy glow with Rose Petal or Moscato, or highlighting your favorite features with Diamond Highlighter, Cheek Color provides buildable pigmentation that enhances every makeup look. 

Shape, define, and perfect your brows with Full-Time Brow Fine Tip Eyebrow Pencil, a precision brow pencil designed to create natural-looking fullness with ease. The fine-tip applicator allows for hair-like strokes that seamlessly fill sparse areas while enhancing your natural brow shape. Infused with conditioning ingredients like Shea Butter and Vitamin E, this creamy formula glides on smoothly for buildable color and comfortable wear. 

The built-in spoolie brush helps groom and blend brows for a soft, polished finish, making it easy to achieve effortlessly defined brows that last all day. Whether you prefer a natural enhancement or a more sculpted look, Full-Time Brow delivers controlled application and long-lasting definition. 

PÜR Minerals 4-in-1 Sculpting Concealer is a vegan, cruelty-free concealer that combines buildable medium-to-full coverage with skincare-focused ingredients. The lightweight, creamy liquid concealer is formulated to deliver a natural, second-skin finish that feels comfortable and crease-free while it covers, brightens, plumps, and corrects. 

Formulated with Ceretin Complex, a blend of retinol and ceramides, helps smooth and refine the look of skin texture and fine lines. Sodium Hyaluronate helps lock in moisture for plumper-looking skin. A superfood blend with Turmeric and Elderberry supports brightening and environmental defense, while an Energy Complex featuring Green Tea, Ginseng, and Vitamin B helps promote a more radiant appearance. Caffeine is included to help revitalize the look of tired skin, especially in the undereye area, and Shea Butter Extract contributes additional conditioning benefits. 

In an independent two-week user trial with 45 participants, 97.8% said 4-in-1 Sculpting Concealer brightened and concealed discoloration, while 9 out of 10 agreed it color corrected, reduced the appearance of dark circles and redness, provided coverage, and looked natural on the skin. 

NET WT. 0.13 oz / 3.76 g 

Ideal For: 

Ideal for all skin types, especially those looking for buildable medium-to-full coverage concealer that brightens and conceals dark circles, redness, and discoloration while smoothing the look of fine lines, plumping with hydration, and delivering a natural, crease-free second-skin finish. 

Create the perfect canvas for flawless makeup with Flawless HP Primer, Aloette's lightweight color-correcting face primer. Designed with a soft yellow tint, this illuminating primer helps neutralize the appearance of age spots, redness, and uneven skin tone while creating a smooth base for long-lasting makeup application. 

Its light-diffusing formula helps blur the appearance of pores and imperfections while leaving skin looking brighter, healthier, and more radiant. Infused with grapefruit, mandarin, tangerine, and peppermint oils, Flawless HP Primer refreshes skin with a lightweight feel that never feels heavy or greasy. 

Wear it alone for a naturally luminous complexion or under your favorite Aloette foundation to improve makeup application and help your look stay fresh throughout the day. Suitable for all skin types, Flawless HP Primer simplifies your routine by combining color correction, smoothing, and radiance in one effortless step. 

Play up your pout with long-lasting color that helps define the look of lips. Aloette’s Lip Color Lipsticks are loaded with nourishing ingredients—like Aloe Vera, Shea butter, Jojoba Oil, and more—to help promote an overall appearance of fuller and smoother lips. With a stunning array of semi-matte shades, Lip Color Lipsticks are the perfect beauty touch for any skin tone and every occasion.

Lip Difference is a nourishing lip primer designed to create the perfect canvas for smooth, long-lasting lipstick application. This vitamin-infused formula helps hydrate, condition, and visibly plump lips while minimizing feathering and bleeding for a polished, flawless finish. Whether you're wearing a bold statement lip or an everyday nude, Lip Difference enhances color payoff and helps extend the wear of your favorite lip products. 

Enriched with conditioning ingredients and vitamins, this lightweight lip treatment keeps lips feeling soft, comfortable, and moisturized throughout the day without leaving a heavy or sticky residue. Wear it alone for a naturally smooth, healthy-looking pout or apply it before lipstick to improve application and help your lip color stay vibrant longer. 

Lumi Crystal instantly transforms the look of lips and deeply conditions for a rejuvenated, softer-looking pout. Formulated with a 90% pure liquid crystal base and a plumping peptide, this indulgent Liquid Crystal Lip Hydrator delivers a burst of hydration to dry, dull lips, sealing in long-lasting moisture with a high-shine finish. Unlike a basic balm or gloss, this prismatic iridescent lip topper also helps soften and plump the look of fine lines and wrinkles. Wear it alone or over your favorite lipstick for a barely-there, light-reflecting finish that leaves lips looking radiant and fresh.

Moisturize and soften the appearance of lips with this ultra-hydrating Creamy Lip Chubby! This self sharpening, jumbo Silky Pout lip pencil is formulated with Sunflower Seed Oil and Rosemary Leaf Extract to help condition and protect your delicate lips, while strutting your PÜR-fect pout with a natural flush of pigment-rich lip color.