Exclude PWP and GWP collection

Environmental exposure doesn’t just age your skin; it also erodes clarity. Daily sun exposure, screen-emitted blue light, urban pollution, and internal stressors all contribute to visible dullness, uneven tone, and persistent discoloration. 

Revert is a next-generation Vitamin C serum designed to correct that imbalance, doing so gently, intelligently, and without compromising the skin barrier.  

This advanced Vitamin C brightening serum targets age spots, blotchiness, and melasma while helping defend against ongoing oxidative stress. 

The formula includes a lipid-compatible form of Vitamin C that, instead of sitting on the surface and triggering sensitivity, integrates more seamlessly with the skin. This allows for more even penetration while maintaining comfort, particularly for compromised or reactive skin. 

Revert’s formula has a skin-friendly pH that is supported by a network of skin-conditioning botanicals, which reduce the likelihood of irritation often associated with conventional Vitamin C serums. The product is also layered with plant-based brightening and balancing extracts to visibly improve uneven tone; these activities work alongside barrier-supportive ingredients to help maintain hydration, reduce excess surface oil, and promote a smoother-looking complexion.  

A fermented botanical base further enhances the formula, helping condition the skin and reinforcing resilience. 

The texture of the formulation is lightweight, silky, and fast-absorbing, which makes it easy to integrate into both morning and evening routines.

A dry and reactive scalp gradually becomes apparent in the form of buildup, imbalance, and barrier disruption. This leads to flaking, tightness, and persistent itch, and is precisely where Fortify, an exfoliating scalp serum, is designed to reset that environment without triggering further sensitivity. 

The formula has a measured exfoliation system that lifts away dead skin cells, excess oil, and product residue that sit on the scalp.  

But, instead of aggressive peel-style actives, Fortify leans into controlled resurfacing that keeps the scalp comfortable while still delivering visible clarity. It functions as both a scalp exfoliating serum and a long-term maintenance treatment for dandruff. 

The inclusion of hyaluronic acid shifts the conversation from removal to replenishment. Exfoliation alone can often leave the scalp feeling tight or reactive. Here, hydration is layered in at the same time, helping maintain moisture balance at the surface while supporting the barrier underneath. 

Botanical conditioners and calming agents round out the formula, working to reduce visible irritation. This is particularly important for those who cycle through itchy scalp treatment products that solve one issue but create another. 

The texture is lightweight and serum-based, allowing it to spread easily through the scalp without residue. It absorbs quickly and does not interfere with styling, making it easy to integrate into both treatment-focused routines and simple maintenance regimens. 

Lumi Crystal instantly transforms the look of lips and deeply conditions for a rejuvenated, softer-looking pout. Formulated with a 90% pure liquid crystal base and a plumping peptide, this indulgent Liquid Crystal Lip Hydrator delivers a burst of hydration to dry, dull lips, sealing in long-lasting moisture with a high-shine finish. Unlike a basic balm or gloss, this prismatic iridescent lip topper also helps soften and plump the look of fine lines and wrinkles. Wear it alone or over your favorite lipstick for a barely-there, light-reflecting finish that leaves lips looking radiant and fresh.

This Salicylic Acid Foaming Cleanser gently lathers away pore-clogging impurities with an air-light texture. Alcohol and sulfate-free, this translucent, water-based foam cleanser is powered by a unique, multi-action formula that encourages clearer-looking skin without the unwanted dryness. Formulated with salicylic acid to gently exfoliate dead skin cells, and aloe vera to help hydrate and soothe the appearance of a sensitive complexion, Clarify absorbs excess oils you don’t want, while helping to maintain the natural oils your skin craves. With regular use, skin is left looking refreshed, clarified and more radiant-looking.

If your skin is unable to tolerate retinol, you must switch to Bakuchiol Complete today. This has a formulation which is light, botanical, and based on Bakuchiol.  

This is an all-inclusive Bakuchiol skincare formula with the Bakuchiol concentration being 0.5%, enough to improve skin tone, texture and quality from inside. You can use the product for your AM and PM routines simultaneously. Most importantly, aestheticians recommend Bakuchiol Complete as a pregnancy safe skin routine product because of its mild formula.  

Bakuchiol is the primary, but not the only ingredient in this product. The other important ingredients are squalane, moringa oil, and jojoba seed oil. These ingredients replenish moisture  and help avoid transepidermal water loss. That’s how you get plump and fresh skin.  

The base itself feels silky and absorbs quickly with no greasy finish, and no residue. Turmeric root extract, aloe, basil, and Vitamin E round out the botanical lineup, adding antioxidant support and a calming effect that sensitive skin in particular tends to appreciate. 

It suits all skin types and can be applied as a few drops after cleansing, either before your moisturizer or blended into it if you prefer a lighter feel. Press it gently into the skin rather than rubbing. The oils absorb better that way. As always with any active bakuchiol anti aging serum, wearing SPF during the day is a good habit to keep. 

Create your signature eye look with Custom Eyesilks, Aloette's collection of silky powder eyeshadows available in a stunning range of matte and shimmer finishes. Designed to complement every skin tone and occasion, these highly blendable eyeshadows deliver buildable color that lasts from morning meetings to evening events. Whether you prefer soft, natural neutrals or bold, statement-making shades, Custom Eyesilks make it easy to create endless eye makeup looks. 

Each finely milled powder glides effortlessly across the eyelids for smooth, even application with minimal fallout. The long-lasting, crease-resistant formula layers beautifully, allowing you to blend, define, and add dimension with ease. Enriched with Aloe Vera, Jojoba Seed Oil, Vitamin E, and Safflower Seed Oil, these eyeshadows help keep delicate eyelid skin feeling soft and comfortable while delivering vibrant, customizable color. Build your collection with your favorite shades and create looks that are uniquely your own.  

*Eyesilks are sold individually without compact. 

PÜR Minerals 4-in-1 Skin Tint Mineral Sunscreen Broad Spectrum SPF 50 is a 100% mineral, non-nano zinc oxide SPF 50+ serum-tint that provides broad-spectrum UV protection and sheer-to-medium, buildable coverage with a natural, skin-like finish. 
 
Formulated with 96% skincare ingredients, it combines mineral UV protection with Niacinamide to help visibly refine texture and tone, Allantoin to soothe and support skin renewal, Antioxidants to defend against environmental stressors, and PÜR’s Ceretin Complex (encapsulated retinol and ceramides) to smooth and support the skin barrier. 
 
The formula comes in leak-free, mess-free, travel-friendly packaging with no noticeable “SPF smell.” In a consumer study of 45 participants: 100% said coverage looked natural, 100% agreed the finish was balanced (not too matte or too dewy), 98% said their skin felt moisturized, and 96% said it wore comfortably all day. *In-house perception study after one use with 30 participants. Results may vary. 
 
Always clean, cruelty-free, 100% vegan, and consciously crafted, PÜR formulates without over 1,300 potentially harmful ingredients and specifically excludes mineral oil, petrolatum, parabens, gluten, and animal-derived ingredients.

Moisturize and soften the appearance of lips with this ultra-hydrating Creamy Lip Chubby! This self sharpening, jumbo Silky Pout lip pencil is formulated with Sunflower Seed Oil and Rosemary Leaf Extract to help condition and protect your delicate lips, while strutting your PÜR-fect pout with a natural flush of pigment-rich lip color.

PÜR Minerals 4-in-1 Sculpting Concealer is a vegan, cruelty-free concealer that combines buildable medium-to-full coverage with skincare-focused ingredients. The lightweight, creamy liquid concealer is formulated to deliver a natural, second-skin finish that feels comfortable and crease-free while it covers, brightens, plumps, and corrects. 

Formulated with Ceretin Complex, a blend of retinol and ceramides, helps smooth and refine the look of skin texture and fine lines. Sodium Hyaluronate helps lock in moisture for plumper-looking skin. A superfood blend with Turmeric and Elderberry supports brightening and environmental defense, while an Energy Complex featuring Green Tea, Ginseng, and Vitamin B helps promote a more radiant appearance. Caffeine is included to help revitalize the look of tired skin, especially in the undereye area, and Shea Butter Extract contributes additional conditioning benefits. 

In an independent two-week user trial with 45 participants, 97.8% said 4-in-1 Sculpting Concealer brightened and concealed discoloration, while 9 out of 10 agreed it color corrected, reduced the appearance of dark circles and redness, provided coverage, and looked natural on the skin. 

NET WT. 0.13 oz / 3.76 g 

Ideal For: 

Ideal for all skin types, especially those looking for buildable medium-to-full coverage concealer that brightens and conceals dark circles, redness, and discoloration while smoothing the look of fine lines, plumping with hydration, and delivering a natural, crease-free second-skin finish. 

Your Selfie-Ready Essential – redefine complexion perfection with this clean, skincare-infused foundation and concealer in one. Featuring an innovative dual-applicator—pump for all-over coverage and doe foot for targeted concealing—Love Your Selfie makes achieving your perfect look effortless. Infused with Ceretin Complex, Lingonberry Extract, and an Energy Complex of ginseng, green tea, and vitamin B, this longwear formula helps smooth, protect, and revitalize while instantly masking blemishes and imperfections.

PÜR Minerals On Point Eyeliner Pencil delivers high-pigment, soft, buildable definition in an easy-to-use gel pencil that glides on smoothly for everyday looks or more dramatic lines. The long-wearing, smudge-resistant formula offers flexible application—blend for a softer effect or define with precision for bold, high-impact results. 

The creamy, blendable formula is infused with skin-loving ingredients like Mango Seed Butter to deeply hydrate the look of skin and Olive Oil to help soothe and condition the delicate eye area, so it feels comfortable through wear. Designed for real results and everyday ease, this multitasking eyeliner delivers high-performance color with long-lasting wear that stays comfortable throughout the day. The built-in sharpener makes it simple to keep the tip precise anywhere, anytime—no extra tools needed.

It’s a practical, premium-feeling eyeliner pencil that combines high pigment payoff, smooth application, conditioning ingredients, and smudge-resistant wear for effortless definition in your daily makeup routine. 

0.4 g / 0.014 oz 

Channel your inner bronzed beach babe with an instant pick-me-up that will have you looking fresh-faced and glowing. Our cult-classic Mineral Glow gives you that healthy-looking, just-back-from-the-beach radiance all year long without damaging skin. The luminous, universally-flattering skin-perfecting powder adds a golden, sun-kissed sheen to the skin for an enviably warm glow that’s long-lasting and never orange or glittery. The dual-use vegan formula is buildable and can easily double as an everyday contour. Infused with powerful antioxidants and good-for-your-skin ingredients, like our skin-perfecting Ceretin Complex and skin-nourishing Energy Complex, Mineral Glow keeps skin looking healthy and radiant with or without makeup. Compact and easy to use, it's the perfect finishing powder to add warmth and dimension for all skin tones.