How We Amplified Aloette at Our 2023 Conference!

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We just wrapped up our yearly conference here at Aloette Headquarters! This year’s theme was “Amplify Aloette,” where we spent two days talking about all things beauty and business and had a special surprise along the way. This week in the blog, we’re going to go through the details of this year’s conference as well as the brand-new eyeshadow palette that launched!

Day 1


The first day of Amplify Aloette consisted of different educational sessions about how to help expand your business. With topics such as “Steering the Present and Charting the Future: Aloette’s Path Forward” and “Rise of the Super Affiliate—Building Your Business Bigger with the Affiliate Program,” we loved being able to hear from our Aloette President, Cathy McKenna, and Director of Sales, Mindy Boyd!

Day 2

On day 2 of Amplify Aloette, our affiliates and consultants were able to attend sessions on how to improve sales and grow within Aloette. Attendees heard different topics such as “Overcoming Objections and Closing the Sale” and “Mastering the Art of Social Selling: A Panel Discussion for Every Business Level.” We loved being able to hear from successful women, such as Marketing and Growth Strategist, Janell Connolly, and Social Marketing Strategist, Brenda Ster, in the beauty industry!

Our Brand New Eyeshadow Palette!

Vera Palette Open Macro On White 1080

As an exciting bonus for attendees of this year’s conference, we launched the brand new Vera’s Palette! This palette is a luxe 6-Piece Eyeshadow Palette inspired by Vera, the Aloette Hummingbird, and includes everyday neutrals that are perfect for creating effortless daily looks. The indulgent shades in the palette include:

  • To Fresh Starts (Pinky Beige Matte)
  • Out-Going (Bronze Shimmer)
  • Never Fussy (Blush Matte)
  • Effortless Glow (Pink Shimmer )
  • Down to Earth (Mocha Latte Matte)
  • Engaging (Brunette Shimmer)

Ask the Expert


Last but not least, Aloette also kicked off our new “Ask the Expert” category on our website! This new section features Crystal McNeer, a Curator of Product Development and Medical Aesthetician, to answer any top questions about Aloette so you can learn about all things beauty and how to expand your business.

To learn more about how to become an Aloette affiliate or consultant so you can join next year’s conference, or to shop for bestselling beauty and skincare, visit

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