Winter Beauty Hacks Using Multipurpose Products

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Don’t let the cold get you down this year! We know that the chilly Winter season can bring chapped lips and dry skin, but we have curated a list of multiuse winter beauty hacks that are perfect for cool weather. Whether you’re looking for a new way to exfoliate, a way to add extra hydration, or if you’re looking for a way to shorten your makeup routine, we’ve got you covered!

A Mist for Your Face, Body and Hair?!

You may already be aware of our Nutri-Hydrating Mist Daily Replenishing Face and Body Spray and its replenishing benefits for skin, but have you ever tried it on your hair? Next time you’re giving your skin a spritz of Nutri-Hydrating Mist to give yourself a healthy-looking glow, try spraying it on your hair! Silk amino acids, an ingredient in Nutri-Hydrating Mist, helps to restore and strengthen hair while Shea Butter helps to lock in moisture.

Exfoliate Your Face, Hands and Feet All-in-One!

Our Restorative Enzyme Peel Exfoliating Gel is one of our bestsellers for a reason. This 60-second miracle peel helps smooth and exfoliate skin with little downtime. While we love this product for our face, try applying it to your hands and feet, as well! Restorative Enzyme Peel gently removes dead skin cells to reveal healthy-looking, hydrated glow and can help exfoliate dry cuticles or heels while also exfoliating your face.

An All-in-One Balm

You may already know about our Be Smooth All-in-One Balm and its firming qualities on the face, neck and décolleté, Be Smooth is also great for dry cuticles, elbows and knees! Filled with the powerful peptide matrixyl synthe’6, Be Smooth helps smooth away dry matches on the skin and conditions cuticles for all-around softer, smoother-looking skin that is perfect for dry skin in the Winter!

Have Redness?

Does your skin tend to get red when spending time outside during the cooler months? Our Visible Aid Moisture Restoring Cream is a great way to restore the skin and protect it from environmental stressors. We love using Visible Aid to help reduce skin redness as it combines soothing Aloeganic aloe vera and vitamin E to provide relief to the skin while helping to reduce redness.

Add a Monochrome Hint of Color

When the weather outside is windy and freezing, the last thing we want to do is spend time doing a full face of makeup that will get hidden by scarfs or jackets! Our Face Paint Lip & Cheek tints are available in three different colors and are perfect for adding a flush of color to the face. We love this multipurpose beauty product as it combines and lip and cheek color in one! As a bonus, monochromatic makeup is on trend right now so applying Face Paint to the lips and cheeks for one universal flush of color is the perfect way to use this multitasking product.

Looking for more makeup and skincare products to try out this Winter? Head over to to check out our bestselling beauty and skincare products to add to your Winter routine.

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Tis the Season for Holiday Parties!

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The holidays are upon us, which means it’s time to socialize with friends and family and get into the holiday spirit! This week in the blog, we have put together a holiday makeup tutorial so you can look glamorous for any festive event or celebration this time of year.

Step 1: Picture Perfect Skin

To begin our holiday glam, let’s begin with our Be Picture Perfect Foundation. This 12-Hour Demi-Matte foundation helps to cover any imperfections while concealing uneven texture on the skin. Be Picture Perfect is formulated with gentle, hydrating ingredients such as shea butter and green tea leaf extract to help improve skin’s appearance with each use. Apply the foundation directly onto your foundation brush of choice until you achieve your desired coverage.

Step 2: Set It and Forget It

To set the foundation, apply our Translucent Veil Setting Powder all over the face with a fluffy brush to create a silky-matte, translucent finish on the skin. Translucent Veil is formulated with green tea and vitamin E to help conceal imperfections while minimizing the look of pores to help firm skin and hide any imperfections.

Step 3: Add Some Color

Add dewy color to the cheeks with Face Paint Lip & Cheek Tint. Available in three different shades, Face Paint provides long-lasting color to the cheeks and lips. Formulated with vitamin E and essential oils, this creamy blush helps to soften skin while leaving behind a sheen of color. Apply a small amount onto a brush or your fingers and apply to the apple of the cheeks in a soft circular motion.

Step 4: Onto the Eyes

Now that the base is finished, it’s time to move onto the eyes. Using the Jetsetter Palette for Beauty on the Fly, you can create the ultimate holiday glam with the deep matte and skimmer eyeshadow shades. For an easy-to-follow eye look, follow the guide below:

  1. First, apply shade “Santorini” all over the lid up to the brow bone with a fluffy blending brush.
  2. Next, apply shade “Venice” on the lid up to the crease with the same fluffy blending brush.
  3. Using a smaller blending brush, apply shade “Barcelona” to the outer corner of the eyelid.
  4. With a damp brush or your finger, apply shade “Sonoma” to the eyelid, avoiding the crease.
  5. For the last step of this holiday glam eyeshadow, apply “Monte Carlo” to the inner corner and brow bone for a pop of highlight with a small blending brush or your finger.

Step 5: Define the Line

Add some drama to your eye with an eyeliner, such as our On the Line Waterproof Eye Pencil in shade black. This ultra-pigmented liner glides smoothly on the eye with a creamy feel and ultimate precision. Simply apply the precise line onto the lash line, extending the line outward from the eyelid to create a wing if desired.

Step 6: Lift Those Lashes!

For the final step of the eye look, apply our Top Shelf Volume + Curl Mascara in a zig-zag motion from the base of the lashes to the tip, reapplying until you have your desired lash. This uniquely curved mascara separates and lifts lashes for maximum volume and a bold and defined look.

Step 7: A Dramatic Lip

This couldn’t possibly be a holiday themed makeup tutorial without including a classic red lip! We love pairing together Aloe Kiss Hydrating Tinted Lip Balm in shade Sparking Rose with Aloe Pout Matte Liquid Lipstick in shade Red Chiffon for a hydrating, long-lasting lip color. Apply Aloe Kiss first as a hydrating base, followed by Aloe Pout for a perfect full-coverage color just in time for the holidays.

To see more holiday makeup or other bestselling beauty and skincare products, head over to

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Stocking Stuffers for Skincare Junkies

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Not sure what stocking stuffers to buy for your friends and family this year? Don’t worry—we’ve got you covered! We have rounded up some of our favorite skin care categories so you can find the best products to sneak into everyone’s stocking this year. Whether it be finding skincare for someone who is on the go, someone who takes skincare *very* seriously, or someone who loves/needs a good self-care night, here is our round up of perfect stocking stuffers for every skin care junkie this season.

On the Go Skincare

Have a friend or family member who is constantly on the go and seems to always be busy? These skincare lovers need products that are quick and easy to use and provide results. Here are three skincare products we think every gal on the go should have:

  • Nutri-Hydrating Mist Daily Replenishing Face and Body Spray
  • This Nutri-Hydrating Mist Daily Replenishing Face and Body Spray is perfect to throw in a bag for on the go, making it a versatile skincare item that can be applied anytime, anywhere. Formulated with Aloeganic aloe vera, silk, and vitamins A, E, C and B5, this intensely hydrating face and body spray helps replenish the skins moisture level for a glowing, healthy-looking complexion.
  • Hand and Body Silk
  • For your friend or loved one who needs skin care that can be thrown in an overnight bag, we recommend throwing Hand and Body Silk in their stocking this year! This lightweight, non-greasy moisturizer helps keep skin soft and hydrated thanks to the indulgent formula with Aloeganic aloe vera and coconut oil. Allow your friend to pamper their skin with a gentle floral scent as they hydrate from head to toe.
  • Visible Aid Moisture Restoring Cream
  • For someone who likes to be prepared for anything, we love throwing in Visible Aid in their stocking! Perfect to keep in a travel bag, Visible Aid is a Moisture Restoring Cream that helps to soothe the skin as it combines Aloeganic aloe vera and vitamin E for antioxidant protection. Apply it on the face or the body whenever skin needs an extra boost of a hydration.

Self-Care Skincare

Do you know someone who needs and deserves a night of self-care? We love adding indulgent self-care items as stocking stuffers!  Here are some of our favorite products to use on a self-care night:

  • Restorative Enzyme Peel Exfoliating Gel
  • We recommend putting our bestselling Restorative Enzyme Peel in someone’s stocking this year for a 60-second miracle peel! This Exfoliating Gel works to gently smooth and exfoliate with zero downtime, making it the perfect gift for a self-care night. The combination of natural fruit extracts and Aloeganic aloe vera help remove dead skin cells and reveal a healthy, hydrated glow for smoother, more radiant-looking skin.
  • Advanced Night Recovery Pro Night Crème
  • A good night crème is essential for any skincare junkie, which is why we recommend adding Advanced Night Recovery Pro to their stocking this year! This luxe Night Crème helps soften skin and reduce roughness for a revived radiant look and a clearer, smoother-looking appearance.
  • Line Control Eye Gel
  • For the gift of self-care for friends and family, we love adding Line Control Eye Gel in stockings! This Eye Gel helps address stubborn lines, wrinkles and puffy under eyes with vitamin A and E for extra plumping hydration. Line Control helps to firm delicate skin around the eyes while also diminishing the look of dark circles.

Serious Skincare Fanatics

Know someone who takes skincare super serious and is always researching new trends and ingredients? These friends and family members take skincare seriously, and so do we! Here are three products that we think every experienced skin care fanatic should have.

  • Age Defiance Pro Firming Serum
  • If you have a serious skincare junkie as a friend or family member, we recommend adding Age Defiance Pro Firming Serum in their stocking this year! This Firming Serum helps to minimize the appearance of sagging and wrinkles skin with Restoracell technology for skin that is firmer and more radiant-looking, making it the perfect stocking stuffer for anyone who wants their skin to be more youthful-looking.
  • Pure Radiance Bioactive Mist
  • Let your friends and family indulge with Pure Radiance in their stockings this year! This Bioactive Mist is an alcohol-free toner that is designed to help balance, tone, and firm the appearance of skin. Formulated with kombucha mushroom extract and Aloette’s lumitone complex, this skin-loving toner helps increase firmness and resiliency in the skin.
  • Maximum Moisture Complex
  • Give the gift of hydrated skin with Maximum Moisture Complex! This intensely moisturizing face cream helps to quench thirsty, dehydrated skin while also helping to soften the look of fine lines and wrinkles for skin that is soothed and moisturized all year round. Formulated with a blend of shea butter, Aloeganic aloe vera and glycerin, this Complete Ultra Hydrant is the perfect stocking stuffer this year.

Skincare to Prep for Beauty

Do you have someone in your life who always has on a full face of glam? If your answer is yes, give them the gift of new makeup! We love these two products as they contain clean ingredients and will help your friend (or yourself!) look flawless for the holidays!

  • Flawless HP Prime and Perfect
  • Give the gift of glowy, even-looking skin with Flawless HP! This unique Prime and Perfect formula contains a yellow tint to offset any age spots and discolorations with light-diffusing properties to minimize the appearance of pores while revealing a radiant-looking glow.
  • Aloe Pout Matte Liquid Lipstick
  • Is there such a thing of having too much lipstick?… Never! We love adding one of our new Aloe Pout Matte Liquid Lipsticks to stockings this year to help our friends and family perfect their pout with instant bold lips. Available in four indulgent shades with hydrating blend of aloe leaf extract and coconut oil, Aloe Pout helps soothe and hydrate the lips while providing a full coverage matte color payoff.

To see more of our skincare and beauty products, head over to to find the perfect gifts for friends (or yourself!) this holiday season.

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Introducing Our New Aloe Kiss and Aloe Pout Lip Products!

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Introducing Our New Aloe Kiss and Aloe Pout Lip Products!

Drumroll please… introducing our brand-new Aloe Kiss and Aloe Pout lip-loving products! We have launched a Tinted Sheer Lip Balm and Matte Liquid Lipstick that are perfect for year-round color and hydration for the lips. In this blog, we are going to be going through the details of Aloe Pout Matte Liquid Lipstick and Aloe Kiss Hydrating Tinted Lip Balm, as well as how they can be combined together.

Aloe Pout Matte Liquid Lipstick

Aloe Pout is our newest addition to our lipstick line and is a luxe Matte Liquid Lipstick that is available in four different shades— Red Chiffon, a rich true red, Spiced Ginger, a cool toned brick red, Rose Silk, a deep rose mauve, and Luxe Linen, a cool and creamy mauve nude. This matte lipstick is formulated with a hydrating blend of aloe leaf extract and coconut oil to help soothe and hydrate the lips while providing a full coverage of lip color.

Aloe Kiss Hydrating Tinted Lip Balm

Aloe Kiss is the sister to Aloe Pout and is a Tinted Lip Balm that provides the ultimate hydration. This indulgent lip balm is available in four silky shades— Cherry Soda, a sheer peach, Just Peachy, a soft cool pink, Sangria Splash, a sheer magenta, and Sparkling Rose, a sheer deep red. Aloe Kiss is formulated with a hydrating blend of coconut oil and vitamin E to help moisturize the lips while providing a touch of color.

Aloe Kiss + Aloe Pout Together

While we love these two lip products on their own independently, they are a game changer when used together! Here are some of the ways we have mixed and matched Aloe Kiss and Aloe Pout, as well as how we layered them with each other.

  • Sparkling Rose + Spiced Ginger

A sheer deep red + a cool brick toned red

We have been loving mixing these two deep red shades together to help elevate a classic red lip! The sheer deep red from Sparkling Rose pairs perfectly with the cool brick red from Spice Ginger to create a deep red that is perfect for the holidays. We mixed our tinted balm on top of the matte liquid lip for this moody red lip color.

  • Sangria Splash + Red Chiffon

A sheer magenta + a true rich red

Mixing and matching a bright magenta and a true red creates a fun lip shade that is perfect for adding a pop of color to any outfit. We love being able to create unique colors such as this one with our Aloe Kiss and Aloe Pout lip products! We added our tinted lip balm under our matte red lip to give some extra hydration to our lips.

  • Just Peachy + Rose Silk

A soft cool pink + a deep rose mauve

Mixing together two cool tones pink/purple colors creates a unique color that is totally customizable! Simply add more of Just Peachy for a pinker lip, or Rose Silk for a deeper, mauve color. Whether you choose to put Just Peachy under or over Rose Silk, you will be left with a unique color that is perfect for the cooler seasons.

  • Cherry Soda + Luxe Linen

A sheer peach + a cool and creamy mauve

Last, but certainly not least, we have a unique combo of peach and mauve. Mixing together Cherry Soda and Luxe Linen creates a lighter mauve that can be customized to best match your skin tone. We layered Cherry Soda over Luxe Linen to add a pop of peach over our cool and creamy mauve in Luxe Linen.

If you try out any of our suggested lip combos, create your own lip combination, or post a selfie wearing one of our new Aloe Pout or Aloe Kiss lip products, be sure to tag us @aloette so we can check out your looks! To shop Aloe Pout Matte Liquid Lipstick or Aloe Kiss Hydrating Tinted Lip Balm, as well as our other bestselling beauty and skincare, head to


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The Ultimate Aloette Holiday Gift Guide

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Tis’ the season to begin shipping for gifts for your friends and loved ones! If you don’t know where to begin when shopping for the beauties in your life, we’ve got you covered! In this blog, we are doing the work for you and have round up four of our favorite gift sets just in time for the holidays.

Transform the Eyes with Platinum Eye

Give the gift of brighter looking under eyes and longer looking lashes with Platinum Eye! This 2-piece age-defying bundle includes two powerhouse products to help transform the eye area—Advanced Eye Recovery Pro and Luscious + Luxe Lash Enhancing Serum. This duo works together as Advanced Eye Recovery Pro helps plump and smooth away the look of dark circles and fine lines and Luscious + Luxe helps to make lashes look thicker, longer, and fuller while helping to prevent lash fallout.

For the Gal on the Go with Platinum Face

For your friend who is constantly out and about, give the gift of protected skin with Platinum Face. This 2-piece skincare and makeup bundle includes Pollution Control Environmental Defense Charcoal Mask and Set + Shield Environmental Defense Makeup Setting Mist. These two products work together to help clarify and protect the skin from various environmental stressors. Pollution Control helps to draw out dirt, oil, and other impurities deep cleanse the skin, while Set + Shield helps protect skin from environmental stressors, such as pollution and grime, for a fresher and healthier-looking complexion.

For the Skincare Obsessed with Polish & Soothe

Help exfoliate and hydrate skin with Polish & Soothe, a 2-piece skincare bundle that includes Face Polish Gentle Oatmeal Scrub and Visible Aid Moisture Restoring Cream for the ultimate skincare duo just in time for the holidays! Face Polish helps to exfoliate, hydrate, and rejuvenate the look of dull skin by gently buffing away dead skin cells and impurities for a visibly smoother and healthier-looking complexion. Visible Aid pairs perfectly with Face Polish as the Moisture Restoring Cream helps to soothe the skin with Aloeganic aloe vera and vitamin E.

Give ‘Em Some Lip with Perfect Pout

Help your friend or loved one take care of their lips with Perfect Pout, a 3-piece holiday bundle that includes everything you need to exfoliate, prime, and plump the lips for the holidays. Perfect Pout includes Soothe N’ Smooth Lip Balm & Exfoliator Duo to help exfoliate and soften lips, Lip Difference Lip Primer to help prime lips for long-lasting lip color, and Complete Contour Hydrating Lip Plumper to help plump and smoothe the look of lips. Perfect Pout is a great gift for a friend or a loved one who loves to rock a bold lip color this holiday season.

To see more gift ideas for the holidays, including bestselling beauty and skincare, head to

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Moringa Oil 101 Featuring Award Winning Dermatologist Dr. Hadley King

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Moringa Oil is a powerhouse ingredient that has endless uses for the skin. We have been loving learning more about Moringa Oil and how it can help our skin. This week in the blog, we are going to be taking you through the ins and outs of moringa oil, as well as how it works collaboratively in our Be Smooth All-In-One Balm with the help of Dr. Hadley King, a New York Based dermatologist who has been featured in Harper’s Bazaar, Glamour, Women’s Health, Refinery 29, and many other publications.

What is Moringa Oil?

Moringa Oil is an oil that is derived from the moringa plant and is rich in antioxidants and fatty acids. This nutrient dense plant has seeds that contain approximately 40% oil, which leaves behind a smooth texture on the skin with its emollient and hydrating qualities.

Moringa Oil Benefits

Moringa oil has several benefits, such as helping to support the skin barrier, helping condition the skin, helping with fine lines and wrinkles, and helping to even out skin tone. We reached out to award winning, New York based dermatologist Dr. Hadley King to see what she has to say about the versatile moringa oil. See what she said below:

“Moringa oil is 40% monounsaturated fatty acids, with 70% of that being oleic acid. This makes it great for supporting the skin barrier, which seals in hydration and protects us from environmental stressors. This means that it is a good moisturizer and beneficial for dry and sensitive skin. Moringa oil is also similar to the oil naturally produced by our skin, which means that it can help to balance all skin types without being greasy.”

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Where Can I Find Moringa Oil?

Moringa oil is one of the standout ingredients in our Be Smooth All-in-One Balm. This balm helps to address signs of aging on the face, neck, décolleté and hands with hydrating essential oils, the powerful peptide matrixyl synthe’6, and the standout ingredient of moringa oil. Because moringa oil is so versatile, Be Smooth has the same effect.

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What Are Some Benefits of Be Smooth All-in-One Balm?

Be Smooth helps to increase skin’s firmness and helps diminish the appearance of deep-set lines and wrinkles. The All-in-One Balm also helps smooth away dry patches on the skin and condition cuticles for all around softer, smoother-looking skin. Due to the formulation of Be Smooth, it can be used on other parts of the body besides just the face and hands. Be Smooth can be applied to rough patches on elbows and knees, calluses on heels, and dry skin on arms and legs.

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Let’s Hear from Dr. King!

We love Be Smooth and all its different uses. Let’s see what board-certified dermatologist Dr. King says about the All-in-One Balm below:

“Aloette’s Be Smooth All-In-One Balm is a rich, hydrating and non-comedogenic balm that can be used to moisturize both face and body. It contains ingredients like glycerin, aloe leaf juice, triglycerides, linoleic acid, jojoba seed oil, moringa seed oil, sunflower seed oil, carrot seed oil and shea butter to hydrate the skin, support the skin barrier and lock in moisture.”

We loved getting to learn more about moringa oil and how it is incorporated in our Be Smooth All-in-One Balm with the help of Dr. King. If you want to learn more about different ingredients, bestselling skincare and beauty, or any of our new products, head to

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Cold Weather Skin care Tips and Tricks

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The holidays are right around the corner, which means that the weather is cooling down and many of us are needing to bundle up when going outside. This also means that skin tends to get *extra* dry due to the lack of moisture in the air and harsh winds and weather. In this blog, we are going to be going through skin care tips and tricks to help your skin stay hydrated and dewy looking all Fall/Winter long!

Invest in a Good Face Cream

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A good face cream with good-for-your-skin ingredients will likely be your best friend during the cooler months! Something such as Maximum Moisture Complex will help intensely hydrate the face to quench thirsty, dehydrated skin while also helping to soften the look of lines and wrinkles. Having a go-to face cream will significantly help address any dry or cracked skin concerns due to the cooler, harsh weather.

Yes, You Still Need SPF!

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Even though most of us are probably not lounging in the sun during the day anymore, you are likely still exposed to the sun! Help protect skin from potentially harmful UV rays, which can help to reduce the look of fine lines and wrinkles. Finding a moisturizer that also has SPF, such as Correction Code Daily Moisturizer SPF 25, is a perfect 2-in-1 for hydrated and protected skin! Correction Code helps to lock in hydration and enhance the skin’s natural moisture factor for softer, smoother-looking skin.

No Dry Lips Here!

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Can we all agree that there is nothing worse than having dry, peeling lips—especially in the cooler months?! Having dry lips is not ideal, so ensuring that you have a good lip product with skin care ingredients to provide hydration is essential. Complete Contour Hydrating Lip Plumper helps soften, plump and smooth the look of lips thanks to the hydrating ingredients of Cocoa Butter, Raspberry Seed Oil and Acai Oil. This lip volumizer helps improve the appearance of dry, dehydrated lips by coating them in instant hydration for smoother-looking lips.

Get Into a Routine

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It is important, especially in the cooler months, that we are getting into a skincare routine of putting on a hydrating body lotion every day/night. There is so much focus put on our faces and the skin we have on our face and neck, but that doesn’t mean we should forget about moisturizing the hands and body! We love Hand and Body Silk because it is made with soothing Aloeganic aloe vera and coconut oil to help keep skin softer.


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Sometimes, our skin changes along with the weather. Making sure your skincare routine is adapting to the cooler temperatures is important because it can help prevent skin from getting super dry. Hydra-Cleansing Emulsion Daily Face Wash (for normal to dry skin) moisturizes as it deep cleanses skin to help sustain the skin’s natural PH balance and helps to avoid over drying skin for a fresher, radiant-looking appearance.

Double the Cleanse, Double the Benefits!

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If you wear makeup regularly and are wanting to avoid harsh makeup removers that may dry out skin, reach for a cleansing oil instead! One 2-in-1 cleanser we love is Essential Cleansing Oil because it doubles as a makeup remover and nighttime cleanser. This unique Oil helps to remove dirt, makeup and impurities for a refreshed, healthier-looking appearance. If you want to double cleanse with this product, we recommend first going in with Essential Cleansing Oil to help remove makeup and following with Hydra-Cleansing Emulsion for extra hydration.

If you want to learn more about other hydrating and bestselling skincare products that Aloette has to offer, head over to

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Create A Fall-Inspired Eye Look Featuring our New On The Line Defining Waterproof Pencil!

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With the season of falling leaves and cool weather upon us, it’s time to shift our makeup from bright Summer hues to warm Fall smoky eyes. Changing your eyeshadow looks with the season is a fun way to get into the spirit of Fall while also staying up to date with beauty trends. For this look, we are going to be highlighting how to incorporate our new On The Line Defining Waterproof Pencil for a smoky, Fall Inspired eye look. Keep reading for our recommendations and simple steps on how to achieve an eye look that is ready for Fall!

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Stay Golden

To create a soft, warm, and dimensional look this Fall, grab the Golden Hour Luxe Eye and Cheek Beauty Palette! This palette contains 8 neutral, matte, and shimmer eyeshadow hues, as well as a blush and bronzer. This all-in-one palette will help you create a look that is truly magical! We suggest the following application to create a warm smoky eye look with three eyeshadow shades from the Golden Hour Palette:

  • First, go in with shade Lure (a soft, light pink) all over the lid and up to the brow bone with a blending brush.
  • Next, apply and blend shade Eventide (a warm terra cotta burnt orange) onto the lid and crease of the eye. This color will serve as a base for a smoky eye.
  • Now time for some shimmer! Use shade Twilight (a shimmery mauve) all over the lid, using a flat blending brush to gently pat the shimmer onto the lid.

*Aloette Pro Tip: Spray your brush with Set + Shield Environmental Defense Makeup Setting Mist to get more pigment and shimmer before applying the shadow.

Give ‘Em Some Smoke with *NEW* On The Line Defining Waterproof Pencil

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To help keep our eyeshadow look going, we need to add some smudgy, smoky eyeliner. Our *new* On The Line Defining Waterproof Pencil in shade Chocolate is perfect to add some depth to this look! This waterproof eye pencil shade glides smoothly on the eye with precision without tugging. This dimensional liner is great for smoky eyes as well as day-to-day looks. Available in shades black, chocolate, and platinum, there is a shade for every versatile eye makeup look. To apply On The Line Defining Waterproof Pencil for a Fall inspired smoky eye, complete the following steps:

  • Draw a precise line on the lash line directly with On The Line Pencil in shade Chocolate (a deep brown) from the inner corner of your lash while working your way over to the outer edge.
  • Once the liner is on the lid, take a small blending brush and smudge the chocolate shade along the lash line to get a smoky effect.

May the Wings of Your Eyeliner Always Be Even…

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Let’s wing it! Rather it be a small gentle wing or a fierce wing that means business, adding a wing can add some glamour to any eyeshadow look. To achieve a wing yourself, we recommend using our Total Precision Liquid Eyeliner in shade Black to get a smooth, sharp line. Use the following steps as a guide on how to give yourself a winged eyeliner look:

  • Using Total Precision Liquid Liner, draw a thin line directly on the lash line starting on the inner corner of the eye and moving to the outer edge. This line should be as close to the lash line as possible and should not be as thick as the On The Chocolate smudgy eyeshadow shade we previously applied.
  • Once we have our thin line on the eye, it’s time for the wing! This wing can be as small or as large as you like—depending on how much drama you want in the look. Draw a line from the outer edge of the eye in a diagonal line slightly inclining upwards until your wing is your desired length.

No Reason to Lash Out!

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Mascara is the finishing touch to any eyeshadow look. Top Shelf Volume + Curl Mascara creates maximum volume and long-wear curl with a uniquely curved brush to separate and life lashes. Get bold and defined lashes by using the following steps as a guide.

  • Position the wand horizontally at the base of top lashes and apply in a zig-zag motion from the base to the tip. Use the tip of the brush on the hardest to reach lashes.
  • Repeat the following steps on the bottom lashes.
  • Reapply as desired until you achieve your desired volume and curl.

And voila! A Fall inspired eye makeup look featuring our new On The Line Defining Waterproof Pencil that is ready for all of the cool weather festivities. To learn more about our new On The Line Defining Waterproof Pencil, as well as other b

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Halloween Inspired Looks: Spooky Makeup

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Halloween is quickly approaching, and if you find yourself panicking because you have no idea on what to dress up as, you’ve come to the right place. This week in the blog, we are going to be going through three different makeup tutorials that are inspired by various Halloween inspired looks. If you want to know how to use your makeup as a costume this year, keep on reading!

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Feeling Feline

For our first Halloween look, we have this super fun Cheetah-inspired makeup! If you are interested in recreating this Cheetah look, use the following steps as a guide:

  1. Using our Golden Hour Luxe Eye and Cheek Beauty Palette and a small, dense, pointed brush, use the shade “Enchant” and draw four to eight circles/ovals on the right side of the face. Do not color in these circles/ovals. Be sure to have different-looking shapes as these outlines will mimic the spots on a Cheetah.
  2. Next, using the same palette, use the bronzer shade “Afterglow” to color in your various circles and ovals.
  3. To create the nose and mouth, use a Waterproof Mechanical Eye Definer Pencil in shade Black to color in the top of the nose along with the nostrils.
  4. Next, with the same Eye Definer Pencil, draw a line from the bottom of the nose to the top of the lip. Color in the top of the top lip and add dots around the upper lip area between the nose and the top lop to mimic whiskers.
  5. A Cheetah-inspired makeup look would not be complete without a classic cat eye! Use Total Precision Liquid Eyeliner in shade Black to draw an exaggerated wing liner, starting at the inner corner of the eye and brushing out to the outer corner.
  6. For our final step, spray with Set + Shield Environmental Defense Makeup Setting Mist all over the face to help your feline look last all night long!

Re-Vamp Your Look


For our second spooky Halloween look, we have this creepy vampire-inspired makeup look! To learn how to recreate this look, follow the steps below:

  1. First, we are going to start with the smoky eye. Take Eyesilk Eyeshadow in shade Black Onyx and apply all over the lid with a small blending brush. The entire eyelid should be covered in black. Be careful not to apply the black above the crease of the eyelid.
  2. Next, with the shade Coco Couture from the same Eyesilk collection, apply this deep brown hue with a fluffy blending eyeshadow brush throughout the crease to blend out any harsh lines from the black shadow.
  3. Repeat the same steps on the lower lash line, starting with Black Onyx closest to the lower lash line and blending the color out with Coco Couture.
  4. Next, using shade Sangria from the Eyesilk Eyeshadow collection, draw zig-zagged lines coming from the bottom of the lower lash line with a very small, angled eyeshadow brush. Blend out the zig zags so they are not super vibrant, as seen in the photo above.
  5. For the lips, we are going to apply a Lip Color in shade Red Carpet on the lips. Once lips are coated, draw two vertical lines down from both corners of the lips. Try to draw the lines a little curved to mimic the way blood would naturally drop.
  6. For our final step, spray with Set + Shield Environmental Defense Makeup Setting Mist all over the face to help your Halloween look not “vam-ish” throughout the night!

Super Cute Scarecrow


For our final Halloween-inspired makeup look, we have this rosy and vibrant scarecrow! If you are interested in copying this makeup for Halloween, follow the steps below.

  1. Starting with the eyes, go in with Eyesilk Eyeshadow in shade Rose all over the eyelid with a small blending brush. Make sure this eyeshadow color does not go above the crease of the eye!
  2. Next, use Eyesilk in shade Fame to blend out Rose from step 1. Blend this color all over the crease upwards towards the brow bone.
  3. For the face, use Face Paint Lip & Cheek Tint in shade Tuscan on the apples of the cheek and on the tip of the nose. Try not to blend out this color too much, we want the color to be bright and vibrant.
  4. Next, using Total Precision Liquid Eyeliner in Black, draw a sharp and thick cat-eye eyeliner starting from the inner corner and flicking out to the edge of the eye.
  5. With the same eyeliner, outline a triangle on the nose and two lines curving upwards, one on each side of the mouth.
  6. Using Eyesilk in shade Black Onyx, carefully apply this color onto lips in a patting motion.
  7. Going back to your lines from step 4, apply small lines with the same eyeliner around the exterior of the outline of the nose and small “X”’s on the curved lines around and on the mouth, as seen in the photo above.
  8. For our final step, spray with Set + Shield Environmental Defense Makeup Setting Mist all over the face to help keep your scarecrow look set all night long!


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Help Take Care of Yourself with Aloette

Beauty Biome Beauty Sleep Restorative Enzyme Lifestyle Fall flatlay
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October is National Emotional Wellness Month! To celebrate, this week in the blog we are going to take a pause on our favorite makeup looks and focus on how to help take care of yourself. Emotional Wellness teaches us how to adapt to life’s stresses and how to adapt to change and difficult times. Learning strategies on how to take care of your emotional wellness can only benefit you in the future, which is why this week in the blog we are going through our four favorite tips on how to improve your emotional wellness.

Sweet Dreams!

Something that is easy to overlook and ignore is getting enough sleep per night. According to various sleep studies, it is recommended that adults sleep between seven and nine hours a night. While this may be easier said than done, taking time to take care of yourself and get enough sleep will make you more productive the following day. Not to mention, sleep is good for beauty rest! Try putting on Beauty Sleep Overnight Cooling Treatment to soothe and help replenish skin with vital moisture and ingredients while you sleep. Getting enough sleep *and* waking up with softer-looking skin sounds like a win-win to us!

Take A Pause

Life can be chaotic for us all. It is important to take a pause and a deeeep breath to help center yourself and take a minute for some me-time. One of our favorite ways to do this is with a face mask, particularly our Restorative Enzyme Peel Exfoliating Gel. This non-invasive 60-second miracle peel gently smooths and exfoliates with zero downtime. Taking a few minutes out of your day to help give yourself a healthy-hydrated glow is something to try to incorporate a few times a week.

Spend Time Outside

Getting out of the office building or stepping outside of your home daily to get some sun is extremely beneficial to our health! Sunlight is essential for health and wellbeing, making it extra important during Emotional Wellness Month. With the weather getting cooler out, spending even 15 minutes outside a day can help improve mood. But don’t forget sunscreen to help protect your skin! Our skin is the largest organ on our body, and we need to make sure that our skin is healthy and hydrated. Using SPF is an easy way to do this and is a good habit to get into. Our Correction Code Daily Moisturizer SPF 25 locks in hydration helps enhance skin’s natural moisture factor while protecting the skin from harmful UV rays.

Practice Mindfulness

The last emotional wellness tip we have to discuss is mindfulness. Mindfulness means to be aware of the present moment and *trying* not getting swept up in any stress or anxiety. One way we like to practice mindfulness is to slow down when you can, whether that be waking up a little earlier to have a slower morning or setting time aside for yourself at night. Taking time to check in with yourself is beneficial for your mental health. A time when we like to do this is when we do our nightly skincare routine. As you apply your Beauty Biome Microbiome Complex Serum after washing and toning your face, take time to reflect on your day as Beauty Biome works to help reduce the look of uneven texture.

If you want to learn more about Aloette products you can incorporate into your emotional wellness routines, visit to check out other bestselling beauty and skincare that will help you take care of yourself.

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