We are *super* excited to share with you our newest beauty product—Heavenly Matte! This Eyeshadow Primer Base is a must-have for any eyeshadow looks, and this week in the blog we’re going to break down everything you need to know about this new primer including what it is, how to use it, and inspiration for a Fall eyeshadow look to pair with this indulgent eye primer.

What is Heavenly Matte?

Heavenly Matte is an indulgent Eyeshadow Primer Base that helps prep eyes for heavenly looks while helping to soothe and hydrate skin. This long-wearing eyeshadow primer adds a matte, neutral base to the eyelids for a smooth, soft-focus finish. The creamy formula helps to condition skin and prep eyes for both simple and glamorous eyeshadow looks!

What is Heavenly Matte Formulated with and How Do I Use it?

Formulated with Aloe Vera, Heavenly Matte helps condition and soothe the skin with hydrating ingredients like coconut oil and vitamin E to help lock in moisture and prep the eyelids. To use Heavenly Matte, use the doe foot applicator to apply a thin layer onto the eyelids as a crease-free base. Allow the Eyeshadow Primer Base approximately 20-30 seconds to set before applying any eyeshadow.

What Should I Pair with Heavenly Matte?

This indulgent Eyeshadow Primer Base pairs well with other products in the Aloette eye makeup category, such as Vera’s Palette 6-Piece Eyeshadow to create infinite eyeshadow looks with a variety of ultra-wearable neutral matte and shimmer eyeshadow shades. Along with this luxurious eyeshadow palette, Heavenly Matte also pairs well with On the Line Defining Waterproof Pencil to help line and shape the eyes, as well as Top Shelf Volume + Curl Mascara to create the ultimate eye makeup looks.

Simple yet Smokey

If you are looking for inspiration for the perfect eyeshadow to pair with Heavenly Matte, we suggest trying out this Fall-inspired look with Vera’s Palette 6-Piece Eyeshadow Palette and Heavenly Matte Eyeshadow Primer Base!

• Begin by applying Heavenly Matte to your eyelid with the doe foot applicator and wait approximately 20-30 seconds before applying your eyeshadow.
• Using our Airbrush Eyesilk Brush from the Professional 5-Piece Brush Collection, use the shade “To Fresh Starts” from Vera’s Palette 6-Piece Eyeshadow Palette on the eyelid, bringing the color up to the brow bone.
• Next, using the same eyeshadow brush, use the shade “Down to Earth” on the eyelid, focusing the color on the crease of the eye to help create dimension.
• Next, apply the shade “Engaging” onto the eyelid, pressing the color onto the eye but stopping before the crease of the eyelid.
• Follow with a coat of Top Shelf Volume + Curl Mascara and voila! You have the ultimate warm smokey eyeshadow look.

To shop more products to pair with Heavenly Matte, or other bestselling makeup and skincare, head to aloette.com

If you find yourself with little to no time to get ready in the mornings and are looking for a quick makeup routine, you’ve come to the right place! This week in the blog, we are going through some of our must-have makeup products that have an easy application to get you ready for the day in no time.

Spot Conceal

The first step in our 5-minute makeup routine is to spot conceal! Instead of going in with a full face of foundation, you can save time in the mornings by just applying concealer to any dark spots or blemishes to even the look of the skin. Better Angles Smoothing Aloe Vera Concealer is a creamy concealer that’s infused with skin-loving ingredients such as aloe and squalene to help keep skin hydrated as it helps conceal the look of imperfections.

Rosy Cheeks

Using a liquid blush is a great way to add some color to the face. Our Face Paint Lip & Cheek Tint is great for fast-paced mornings as you can dab a little on the cheeks and blend in with your fingertips for a quick wash of color! Formulated with hydrating jojoba esthers and vitamin E, Face Paint helps soften and condition the skin for a glowy-looking pop of color.

A Tinted Lip

Aloe Kiss is a Hydrating Tinted Lip Balm that provides a full dose of hydration and a pop of conditioning lip color that is perfect for getting ready quickly! Formulated with a hydrating blend of coconut oil and vitamin E, Aloe Kiss helps moisturize the lips while providing a touch of color. The sleek packaging is perfect to throw in a bag for touch-ups throughout the day!

Lashes

The last step in our 5-minute makeup routine is mascara! We have been loving our Top Shelf Volume + Curl Mascara as it helps create maximum volume and long wear curl in a single stroke. The curved brush coats, separates, and lifts even the smallest lashes for a bold and defined look with easy application.

To shop more makeup essentials to add to your daily routine, or other bestselling beauty and skincare, head to aloette.com

Having a product that can work in more ways than one can help save you time and money! Using one product for several different steps is a great way to help streamline your makeup routine, which is why this week in the blog we are going over how to use some of our bestselling products in multiple ways. To see how to get more out of your makeup, keep on reading!

DIY Tinted Sunscreen

For a do-it-yourself tinted sunscreen, we love mixing Better Angles Smoothing Aloe Vera Concealer with our Daily Mineral Shield Environmental Defense Moisturizer Broad Spectrum SPF 30 for a customizable tint! Better Angles is infused with skin-loving ingredients like aloe, squalene, grape seed oil and jojoba seed oil to help keep skin hydrated and protected from environmental stressors, while Daily Mineral Shield provides both skincare and sun protection. When mixed together, this skin-loving duo creates a customizable tinted sunscreen that is perfect for everyday wear!

An All-in-One Palette

Another way to get the most out of your makeup is by buying a palette with several different products in one! Our Golden Hour Luxe Eye + Cheek Beauty Palette includes eyeshadow, blush, and bronzer all in one compact. Whether you want natural-looking makeup or full glam eyeshadow, Golden Hour helps you create glamorous looks for makeup that is always portrait-ready.

Liquid Lipstick as Lipliner

Using a liquid lipstick as a lip liner is a great way to get more out of your lipstick! Using a pigmented liquid lipstick, such as Aloe Pout Matte Liquid Lipstick, and a steady hand or a small detail brush can help you apply the lipstick to only the outer edge of your lips as a DIY lip liner! Either fill in your lips with Aloe Pout or use a Liquid Lip Shine Lip Gloss for a high-shine lip.

Apply Powder before Foundation

The last tip we have for getting more out of your makeup is to use a powder before your foundation. This tip has been floating around on social media and helps elongate the wear time of your foundation! To try this tip, apply a light layer of a loose setting powder onto the skin. This layer should be dusted onto the skin for barely-there coverage. Next, apply your foundation, such as our Be Picture Perfect 12-Hour Demi Matte Liquid Foundation, as you normally would with either a brush or a sponge to help make your foundation last longer on the skin.

To shop the multitasking beauty products mentioned in this week’s blog, or other bestselling makeup to add to your daily beauty routine, head to aloette.com

While we are excited for cooler weather and chunky sweaters for Fall, we are the most excited for different Fall eyeshadow! Our Vera’s Palette is the perfect addition to your makeup routine this Fall as the warm-toned colors are perfect for the new season. This week in the blog, we are going to give you three ideas on how to wear this new indulgent 6-Piece Eyeshadow Palette!

Simple yet Smokey

The first eyeshadow look that we’ll be wearing this fall is a subtle smokey eye. For this look, follow these steps:

• Using our Airbrush Eyesilk Brush from the Professional 5-Piece Brush Collection, use the shade “To Fresh Starts” from Vera’s Palette 5-Piece Eyeshadow Palette on the eyelid, bringing the color up to the brow bone.
• Next, using the same eyeshadow brush, use the shade “Down to Earth” on the eyelid, focusing the color on the crease of the eye to help create dimension.
• Next, apply the shade “Engaging” onto the eyelid, pressing the color onto the eye but stopping before the crease of the eyelid.
• Follow with a coat of Top Shelf Volume + Curl Mascara and voila! You have the ultimate warm smokey eyeshadow look.

Daytime Glam

For our next eyeshadow look, we are going to create an easy everyday eyeshadow look that is perfect for day-to-day.

• Using our Airbrush Eyesilk Brush from the Professional 5-Piece Brush Collection, use the shade “Never Fussy” from Vera’s Palette 5-Piece Eyeshadow Palette on the eyelid, bringing the color up to the brow bone.
• Next, apply the shade “Engaging” with your finger, pressing the color onto the eyelid but stopping before the crease of the eyelid.
• Once the matte eyeshadow is complete, use your finger to press the shade “Effortless Glow” onto the browbone and inner corner of the eye.
• Finish off the look with a coat of Top Shelf Volume + Curl Mascara for the perfect daytime glam!

Moody Date Night

For our last look with our Vera’s Palette, we are going to create a deep smokey eye that is perfect for date nights!

• Start with our Airbrush Eyesilk Brush from the Professional 5-Piece Brush Collection, use the shade “To Fresh Starts” from Vera’s Palette 5-Piece Eyeshadow Palette on the eyelid, bringing the color up to the brow bone.
• Next, using the same eyeshadow brush, use the shade “Down to Earth” on the eyelid, focusing the color on the crease of the eye to help create dimension.
• Once our matte shadows are down, apply the shade “Out-Going” onto the eyelid without touching the crease. We want this color to be focused on the center of the eye.
• Follow with a coat of Top Shelf Volume + Curl Mascara for a deep, moody eyeshadow look!

To see more bestselling makeup products to add to your daily routine, or other must-have beauty and skincare, head to aloette.com