{"product_id":"cosmedix-fortify","title":"Cosmedix - Fortify","description":"\u003cp\u003eA dry and reactive scalp gradually becomes apparent in the form of buildup, imbalance, and barrier disruption. This leads to flaking, tightness, and persistent itch, and is precisely where Fortify, an exfoliating scalp serum, is designed to reset that environment without triggering further sensitivity. \u003c\/p\u003e\n\u003cp\u003eThe formula has a measured exfoliation system that lifts away dead skin cells, excess oil, and product residue that sit on the scalp.  \u003c\/p\u003e\n\u003cp\u003eBut, instead of aggressive peel-style actives, Fortify leans into controlled resurfacing that keeps the scalp comfortable while still delivering visible clarity. It functions as both a scalp exfoliating serum and a long-term maintenance treatment for dandruff. \u003c\/p\u003e\n\u003cp\u003eThe inclusion of hyaluronic acid shifts the conversation from removal to replenishment. Exfoliation alone can often leave the scalp feeling tight or reactive. Here, hydration is layered in at the same time, helping maintain moisture balance at the surface while supporting the barrier underneath. \u003c\/p\u003e\n\u003cp\u003eBotanical conditioners and calming agents round out the formula, working to reduce visible irritation. This is particularly important for those who cycle through itchy scalp treatment products that solve one issue but create another. \u003c\/p\u003e\n\u003cp\u003eThe texture is lightweight and serum-based, allowing it to spread easily through the scalp without residue. It absorbs quickly and does not interfere with styling, making it easy to integrate into both treatment-focused routines and simple maintenance regimens. \u003c\/p\u003e","brand":"Cosmedix","offers":[{"title":"Default Title","offer_id":52576952090914,"sku":"931406010-A","price":41.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/6775\/3506\/files\/Fortify-Enzyme-Treatment-Silo-6242026-1.jpg?v=1789720078","url":"https:\/\/aloette.com\/products\/cosmedix-fortify","provider":"Aloette","version":"1.0","type":"link"}